The camera drawn on the emblem is rounded on two of its edges, while the two other ends take on a right-angle shape. The logo design gets additional meaning and functionality when the wordmark is combined with the emblem. This effect creates a fluid appearance, which adds a dynamic touch to the otherwise static design. The logo designers also managed to add a unique touch to the ends of the letters “Z” and “m.” They neither give an appearance of roundedness or sharpness but a combination of both aspects. However, these classic glyphs are highly legible and work great at any size. The overall shape and proportion of the letters give a classic look, even if they may seem generic at first. The font type used for the Zoom wordmark is an exemplar of legibility and minimalism.

The design of their logo has remained the same for the ten or so years that the brand has been in existence. In the modern world, where many brands keep leaping from one logo to another, Zoom has insisted on maintaining its visual brand identity. Thanks to the 2020 COVID-19 pandemic, the company has experienced exponential global growth, making it one of the most recognizable brands in the world. The company was founded in 2011, but the software was introduced in 2013. Zoom is a video conferencing service provided by Zoom Video Communications, a technology company based in Silicon Valley. This is the one and only logo version that the company has used since its inception in 2011. The Zoom logo is mainly just the wordmark with the word “Zoom.” The full version consists of the wordmark and a camera emblem on top of it.

Baby blue zoom logo